Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … View Article
Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … View Article
Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … View Article
A good logo will stand the test of time, and give your audience a physical symbol to recognize and feel great about every time they interact with your business. … View Article
A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … View Article
Many businesses make the mistake of thinking of themselves solely as a business, and not a brand. But branding isn’t just for the “big guys.” … View Article
Building a business brand takes much more than putting a logo at the top of a website. It’s a long-term strategy for building momentum, generating loyalty, attracting new leads, and retaining excellent internal talent. … View Article
The quality of your business branding can be the deciding factor that makes or breaks your success. When done right, branding captures attention, builds recognition, and makes your business unforgettable. … View Article
How do you successfully set your brand apart from the hundreds of other companies selling the very same products and services as you? The answer, be remarkable. … View Article
An all to common mistake that we’ve seen in some brands is designing their marketing solutions around themselves and their preferences instead of their target customers. … View Article
Design intern, Blake, shares his background in the arts, his current focus and his favorite movie. … View Article
Smart rebranding is a powerful tool that can transform your company’s success. But, just how does it do that? Here are five key benefits of rebranding that will move your business forward. … View Article
As Creative Director at Harvest Media, I have the privilege of doing a job I love. And since it's Valentine's Day, I'd like to share some of the things that I and our team love about what we do. … View Article
Every decision made about your company - big or small - defines your brand. Consider these critical areas that shape your brand and how your brand is perceived. … View Article
Creating an annual marketing budget to accompany your plan is the solution to haphazard and inconsistent spending. … View Article
Marketing is the fuel that drives the sales engine for every successful company’s growth and profitability. Here are the 3 critical steps that you need to take to create an annual marketing plan that gets results for your company. … View Article
Rebranding is an exciting process, and - when done correctly - it can provide game-changing results for your company. But, developing a new brand design takes an extraordinary amount of time and energy. … View Article
In a constantly evolving advertising landscape, where trends and styles change daily, here are concrete ways that design gives you actual returns on your investment. … View Article
An inside look at the 5-step process we use to build your brand's visual identity. … View Article
Here are eight friendly tips to make the design process easy, stress-free, and successful. … View Article
