Marketing

Effective marketing tells a compelling story about how your customers can improve their lives by using your product or service.

Blog Article - How to Attract Your Ideal Customer

How to Attract Your Ideal Customer

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … View Article

Dec 13
Blog Article - How to Define Your Target Market

How to Define Your Target Market

A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … View Article

Sep 20
Blog Article - What is a Website Discovery?

What is a Website Discovery?

We begin every website project at Harvest Media the same way: with a Discovery. Our team's number one goal is understanding your business's unique needs, objectives and timelines. Then, we create a customized Roadmap for success. … View Article

Aug 22
Blog Article - How to Create an Annual Marketing Plan

How to Create an Annual Marketing Plan

Marketing is the fuel that drives the sales engine for every successful company’s growth and profitability. Here are the 3 critical steps that you need to take to create an annual marketing plan that gets results for your company. … View Article

Dec 18

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