Marketing

If you’re looking for ways to stay in touch with your customers in 2021, email remains at the top of the list for marketing mediums. … View Article

A systematic, intentional referral marketing program should track your successes, automate your processes, and thank those who bring you new business. … View Article

Tracking your ROI on social media can be tricky. Unlike its traditional paid advertising counterpart, it’s not entirely straightforward. Determining the value of your efforts takes analytics, measurement, and maybe even a little creativity. … View Article

We've seen a trend that many companies are looking for simple ways to improve their existing website in order to capture more leads. These two website tips are sure to bring a benefit. … View Article

Your business website needs to be highly visible, or customers won't be able to find you. Optimizing your website strategically will put you center stage so that you can get the attention you need to reach more people. … View Article

If you are a small business owner or freelancer, you work in a highly commoditized industry, or you want to stop competing on price for your services, keep these facts in mind. … View Article

Change and uncertainty are realities that all businesses face. But these timeless marketing principles remain tried and true. … View Article

What is the most urgent need we hear about from virtually all of our clients? They want a reliable way to generate a steady stream of business leads. This post teaches you how it's done. … View Article

In a world that relies increasingly on your ability to navigate the digital landscapes dominating consumer attention, getting your SEO strategy right is paramount to your ongoing success. … View Article

Combining paid Facebook ads with organic activity isn't as complicated as it seems. Here are 5 misconceptions, and corrections, to get your business on board with paid ads and seeing results quickly. … View Article

Marketing comes down to a single prevailing principle: Your marketing is successful when you see a return. But many business owners find this idea to be elusive when it comes to creating their own marketing strategy. … View Article

Learn how to make a positive online impression about your manufacturing business through your company website with these tips. … View Article

Attention spans are down and content consumption is up. So how can you get your audience’s attention in a crowded, busy digital world? One way: Infographics. Read on for this helpful how-to so you can learn how to stop the scroll. … View Article

Marketing is the specific tactics, platforms, and strategies that you use to talk about your products and services. But beyond the tactics, what does it really mean when you decide to market your business? … View Article

Healthy businesses generate business leads consistently and efficiently. But getting sales leads doesn’t have to be overwhelming. Here are 4 effective ways. … View Article

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … View Article

Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … View Article

Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … View Article

Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … View Article

A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … View Article