When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … read more
Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … read more
Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … read more
Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … read more
A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … read more
We begin every website project at Harvest Media the same way: with a Discovery. Our team's number one goal is understanding your business's unique needs, objectives and timelines. Then, we create a customized Roadmap for success. … read more
Building a business brand takes much more than putting a logo at the top of a website. It’s a long-term strategy for building momentum, generating loyalty, attracting new leads, and retaining excellent internal talent. … read more
How do you successfully set your brand apart from the hundreds of other companies selling the very same products and services as you? The answer, be remarkable. … read more
An all to common mistake that we’ve seen in some brands is designing their marketing solutions around themselves and their preferences instead of their target customers. … read more
Smart rebranding is a powerful tool that can transform your company’s success. But, just how does it do that? Here are five key benefits of rebranding that will move your business forward. … read more
Are you wondering if it’s time to revamp your company website? If you’re on the fence, and are looking for some inside tips to point you in the right direction, then your search ends here. … read more
Marketing is the fuel that drives the sales engine for every successful company’s growth and profitability. Here are the 3 critical steps that you need to take to create an annual marketing plan that gets results for your company. … read more
