Branding

A brand audit can shine light on new opportunities, pinpoint challenges, and steer big-picture decisions for a company of any size. Use this check list to get started. … View Article

Branding your business can feel like an uphill battle. But the key to truly achieve business growth through branding is relentlessness. Read on to learn what that means for you and your company. … View Article

Marketing is the specific tactics, platforms, and strategies that you use to talk about your products and services. But beyond the tactics, what does it really mean when you decide to market your business? … View Article

If you could distill your brand into something that fits on a bumper sticker, what would it be? In this article, we’ll show you how to discover and craft your brand promise in a few easy steps. … View Article

Facebook, while powerful, is an ever-changing platform; and it’s difficult for marketers (and non-marketers) to know best practices when optimizing a Facebook business page. Here are 5 tweaks you can make to gain more leads from your page. … View Article

You know you need a logo … but how can you create a successful visual brand? (Hint: Your logo is only part of the puzzle.) Here are 3 keys to crafting a visual brand identity that makes your company unforgettable. … View Article

Your customers want to thrive and grow. Position your brand as the bridge that helps them achieve their aspirations, and you can build a strong brand that propels you toward your goals. … View Article

More than ever, brand awareness is critical to your business success. By solidifying your branding and providing customers with full experiences, you will convey the values behind your business and create brand awareness that sticks. … View Article

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … View Article

Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … View Article

Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … View Article

Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … View Article

A good logo will stand the test of time, and give your audience a physical symbol to recognize and feel great about every time they interact with your business. … View Article

A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … View Article

Many businesses make the mistake of thinking of themselves solely as a business, and not a brand. But branding isn’t just for the “big guys.” … View Article

Building a business brand takes much more than putting a logo at the top of a website. It’s a long-term strategy for building momentum, generating loyalty, attracting new leads, and retaining excellent internal talent. … View Article

The quality of your business branding can be the deciding factor that makes or breaks your success. When done right, branding captures attention, builds recognition, and makes your business unforgettable. … View Article

How do you successfully set your brand apart from the hundreds of other companies selling the very same products and services as you? The answer, be remarkable. … View Article

An all to common mistake that we’ve seen in some brands is designing their marketing solutions around themselves and their preferences instead of their target customers. … View Article

Smart rebranding is a powerful tool that can transform your company’s success. But, just how does it do that? Here are five key benefits of rebranding that will move your business forward. … View Article