Branding

Your brand is the story that your customers tell when they talk about you. It's a perception or an idea that is supported by many intentional decisions.

How to Attract Your Ideal Customer

How to Attract Your Ideal Customer

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts. … read more

Dec 13
How to Define Your Target Market

How to Define Your Target Market

A target market is a group of people most likely to give you their business. When your marketing team can pinpoint your buyers’ motivations, you can create marketing materials that effectively solve their problems. … read more

Sep 20

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