Fresh Ideas Branding & Marketing Tips from the Blog

How To Generate Leads Through Referral Marketing

A systematic, intentional referral marketing program should track your successes, automate your processes, and thank those who bring you new business.

Marketing

Nov 20

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Marketing for Results: The Key to Tracking ROI on Organic Social Media

Tracking your ROI on social media can be tricky. Unlike its traditional paid advertising counterpart, it’s not entirely straightforward. Determining the value of your efforts takes analytics, measurement, and maybe even a little creativity. … View Article

Marketing Oct 20, '20

Does Your Website Need a Translation Widget?

Businesses often wonder if they should install a translation widget on their website. Here are 3 things questions to ask if you are considering one. … View Article

Web Oct 8, '20

How To Perform Your Own Brand Audit

A brand audit can shine light on new opportunities, pinpoint challenges, and steer big-picture decisions for a company of any size. Use this check list to get started. … View Article

Branding Sep 25, '20

Small Website Changes that Can Yield Big Results

We've seen a trend that many companies are looking for simple ways to improve their existing website in order to capture more leads. These two website tips are sure to bring a benefit. … View Article

Web Sep 1, '20

How SEO Works to Improve Your Business Visibility

Your business website needs to be highly visible, or customers won't be able to find you. Optimizing your website strategically will put you center stage so that you can get the attention you need to reach more people. … View Article

Web Jul 30, '20

What We're Reading: The Anti Commodity Formula

If you are a small business owner or freelancer, you work in a highly commoditized industry, or you want to stop competing on price for your services, keep these facts in mind. … View Article

Marketing Jun 27, '20

Four Classic Marketing Tips that Work

Change and uncertainty are realities that all businesses face. But these timeless marketing principles remain tried and true. … View Article

Marketing May 10, '20

Benefits to Hiring a Creative Agency to Help You Improve Your Small Business

Here are some of the main benefits of working with a creative agency! … View Article

Business Feb 25, '20

How to Generate a Steady Stream of Leads For Your Business

What is the most urgent need we hear about from virtually all of our clients? They want a reliable way to generate a steady stream of business leads. This post teaches you how it's done. … View Article

Marketing Feb 18, '20

Building STEAM - How Constraints Catapult Creativity

Building STEAM in Schaumburg is all about bringing creativity and design-thinking to actual, physical projects. To think OUTSIDE the box, students must first grapple with what’s INSIDE it. … View Article

News Feb 5, '20

Spring Cleaning For Your SEO Strategy

Avoid search engine optimization faux pas by spring cleaning your Internet marketing strategy. Keep in mind these essential SEO spring cleaning tips. … View Article

Jan 28, '20

5 Tips For improving Your Web Design

If your website has a high bounce rate, that’s a signal that you need to improve user experience. Here are five tips for improving your web design. … View Article

Dec 30, '19

Why You Should Be Investing in SEO Services for Your Small Business

In a world that relies increasingly on your ability to navigate the digital landscapes dominating consumer attention, getting your SEO strategy right is paramount to your ongoing success. … View Article

Web Nov 26, '19

Marketing for Results: 5 Misconceptions About Facebook Ads

Combining paid Facebook ads with organic activity isn't as complicated as it seems. Here are 5 misconceptions, and corrections, to get your business on board with paid ads and seeing results quickly. … View Article

Marketing Nov 21, '19

The Business Owner’s Guide to Marketing for Results: Marketing Metrics that Matter

Marketing comes down to a single prevailing principle: Your marketing is successful when you see a return. But many business owners find this idea to be elusive when it comes to creating their own marketing strategy. … View Article

Marketing Oct 21, '19

What We’re Reading - Creativity, Inc.

Embrace mistakes, create a candid culture, and protect the future—a few highlights we are learning from the book Creativity, Inc. … View Article

Business Sep 24, '19

Manufacturers Need to FOCUS on their Company Website

Learn how to make a positive online impression about your manufacturing business through your company website with these tips. … View Article

Web Sep 2, '19

How to Use Infographics to Improve Your Marketing

Attention spans are down and content consumption is up. So how can you get your audience’s attention in a crowded, busy digital world? One way: Infographics. Read on for this helpful how-to so you can learn how to stop the scroll. … View Article

Design Aug 20, '19

Relentless Branding - The Key to Growing Your Business

Branding your business can feel like an uphill battle. But the key to truly achieve business growth through branding is relentlessness. Read on to learn what that means for you and your company. … View Article

Branding Jul 1, '19