Fresh Ideas

How to Attract Your Ideal Customer

When a business tries to market to too many people, it markets to no one. Rather than risking being viewed as inauthentic and disorganized, focusing your attention on a specific target market is a much better use of your marketing efforts.

Branding

Dec 13

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How to Create an Emotional Brand that Sells

Branding that inspires, or improves your customers’ quality of life gives your business a competitive edge. Rather than showing how your product works, show your audience how it makes their life better. … read more

Branding

Oct 31

How to Create a Strong Visual Brand on Social Media

Creating a signature visual style for your social media posts not only grabs your audience’s attention, but grows their familiarity with your brand and creates trust over time. … read more

Branding

Oct 30

5 Key Ways to Position Your Manufacturing Brand to Attract Top Talent

Attracting young professionals to your manufacturing company has never been more challenging. Here are 5 keys ways to position your manufacturing brand to attract top talent and convince young people that you’re the best place to work. … read more

Branding

Oct 15