Presentation Folder and Sales Brochure for Hartmann Electric Co. in Elk Grove Village

Hartmann Electric Company is a commercial electrical contractor with a highly specialized knowledge of the aviation industry. Their responsive communication, superior field workmanship, and dependable project management have carried them through 3-generations and constructed quite an impressive reputation. When their leadership contacted us about creating a new sales brochure, we were excited for the opportunity.

Early in the design process, the Harvest Media team toured Hartmann's Elk Grove Village Headquarters and interviewed both their leadership and project managers. It was plain to see that they have cultivated a company culture of respect, integrity and relationships; and they have put those values to work for their customers.

We then conducted some additional research into their brand, core services, and key differentiators. At this stage of the design process we dig deep and ask a lot of questions to learn what makes their company unique. We seek to highlight their differences and regularly remind their customers about them through consistent marketing.

We discovered that Hartmann is remarkable among electrical contractors for their:

  • Safety (Industry Leading EMR, and many awards from insurance carriers)
  • Range of Services (including Technology, Cabling and Infrastructure)
  • Specialized Experience in the Aviation Industry (including baggage claim and complex systems)
  • 24/7 Service and Support

We suggested that a presentation folder with an insert specific to the aviation industry would be the best tool for their in-person sales activities, and then set to work.

We made the process turn-key by providing the following services:

  • Research and collect photography assets
  • Create design concepts
  • Develop foundational marketing messaging (including the tagline "Powered by Integrity")
  • Write original marketing copy
  • Graphic design and print production

The result is a new sales tool that gives prospects a crystal clear understanding of their services and positions Hartmann as a truly exceptional contractor.

There are so many fascinating businesses in Schaumburg, Elk Grove, and the greater O'Hare area, and learning about the remarkable work happening every day in our community is one of the joys of our local creative agency.

I had interviewed several companies to assist with marketing materials and Harvest put all of the others to shame. They were thorough from the start and spent a couple of hours with me before any agreements were in place to ensure that they understood our company and knew what it would take to properly serve our company. The quality of their product was excellent and we have heard all positive feedback from anyone that we have shown. Great company and great staff to deliver top notch results! I give my highest recommendations!

John Hartmann

2019-01-11

Industry: Construction

Our Role: Branding and Design, Marketing Collateral, Marketing Materials, Sell Sheets, Print Fulfillment, Complete Print Sourcing (Domestic), Specialty Finishing, Embossing, and Die Cutting

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