Branding and Design for Quality Float Works in Schaumburg

With headquarters in Schaumburg, IL, QFW is a leading manufacturer of industrial strength metal float valves and assemblies. Because their products are used in the most demanding applications, QFW implements a multi-stage testing and quality control process to ensure a zero failure rate on all their parts.

As they were expanding into new markets, their logo and branding were due for a refresh. We worked with the company owners to redesign the Quality Float Works logo along with new multi-language letterhead and business cards.

When designing a logo, these are a few of the many criteria we work toward:

Simple

to ensure people can recognize it as soon as they see it

Scalable and Versatile

able to be scaled down to a small size and still be recognizable, looking good regardless of the digital media or device

Memorable

capture the target audience’s attention, leave a positive impression, stand out in the “brandscape” of competing companies

We also designed a print catalog for their sales team.

Telling the Story with an Action Shot

To photograph a valve and float in action, we filled a large, clear tub with water and lit it from beneath with colored gels.

I was amazed at the creative solution that Harvest Media came up with for our catalog cover. The action shot of the float valve was perfect.

Industry: Manufacturing

Our Role: Marketing Collateral, Technical Literature, Print Fulfillment and Promotional Materials

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