Branding and Design for Quality Float Works in Schaumburg

With headquarters in Schaumburg, IL, QFW is a leading manufacturer of industrial strength metal float valves and assemblies. Because their products are used in the most demanding applications, QFW implements a multi-stage testing and quality control process to ensure a zero failure rate on all their parts.

As they were expanding into new markets, their logo and branding were due for a refresh. We worked with the company owners to redesign the Quality Float Works logo along with new multi-language letterhead and business cards.

When designing a logo, these are a few of the many criteria we work toward:

Simple

to ensure people can recognize it as soon as they see it

Scalable and Versatile

able to be scaled down to a small size and still be recognizable, looking good regardless of the digital media or device

Memorable

capture the target audience’s attention, leave a positive impression, stand out in the “brandscape” of competing companies

We also designed a print catalog for their sales team.

Telling the Story with an Action Shot

To photograph a valve and float in action, we filled a large, clear tub with water and lit it from beneath with colored gels.

I was amazed at the creative solution that Harvest Media came up with for our catalog cover. The action shot of the float valve was perfect.

Jason Speer, Quality Float Works

2015-07-17

Industry: Manufacturing

Our Role: Marketing Collateral, Technical Literature, Print Fulfillment

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