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Logo Design and Branding for Troy Metro Symphony Orchestra

The TMSO is a community orchestra in the Detroit metro area. We worked with their music director to create a new logo during their rebrand and expansion.

branded backdrop with white logo in vertical orientation

Our goal was to communicate the kind of rich classical music experience that the audience can expect when attending a TMSO concert. We used a warm color palette reminiscent of the tones found in a stringed instrument. We also selected a timeless serif font (Goudy) and paired it with a flowing script to speak of the artfulness of music making.

The complete brand identity includes the logo and a mini mark that can be used in smaller formats. Logos must be versatile enough to be used across a variety of media at different sizes.

logo and type lockup for orchestra
violin orchestra logo design

We also produced a tshirt for the new brand reveal event.

t-shirt design with violin logo

Our Role: Logo Design, Marketing Collateral, Brand Fulfillment, Print Fulfillment

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