Our team had the pleasure of working with ARCH Development Advisors in Linconshire, IL to refresh their visual brand with a new logo design.
We laid the foundation of this project by conducting a Branding Discovery with the ARCH team—doing a “deep dive” together to determine what sets ARCH apart from their competition. We discussed their services and strengths, and carefully noted the values they want to convey with their brand image.
Based on our findings, we created a Branding Roadmap detailing the next steps for their logo creation, as well as branding essentials such as business cards, letterhead, and marketing literature.
With this foundation in place, it was time to unleash the creativity! ARCH already had brand recognition with their orange color palette, so we stayed within that color family.
ARCH selected a design with a strong statement of their brand color, using negative space to add subtle interest. Their final type treatment is clean and modern, with a stable, almost architectural feel. The tagline of “Development Advisors” clarifies the brand image.
It was truly our pleasure to partner with the ARCH team, and we can’t wait to see where this new image will take them.
Our Role: Branding and Design, Logo Design