Logo Update and Trade Show Display for Launch Brand

It's not uncommon for a brand's mission, vision, and promise to outlast its logo and visual style. You can avoid a costly logo redesign by gradually improving and updating your logo over time.

In our engagement with the Launch brand, we recommended exactly that approach.

See their original logo below:

original logo for Launch

Launch's existing logo needed a refresh, and we were able to make a few small changes that had a big impact on their perception. Notice:

  • The Previous font was replaced with a non-system font
  • The letter "A" was redrawn
  • The "Steps" concept was rounded
  • The logo-within-a-logo was removed
Illustrating logo design process

The result is a cleaner, more versatile Launch logo that maintains its previous brand equity.

redesigned Launch logo

We also designed and produced a new trade show display including a roll-up and pop-up model for their team as they attend conferences and speaking engagements.

Our favorite feature of their display is the hard-sided case that doubles as a podium when wrapped in its fabric cover. Form meets function!

Trade show display with vertical roll-up banner stand

Our Role: Branding and Design, Logo Design, Marketing Collateral, Displays, Roll-Up Displays, Pop-Up Displays

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