It's not uncommon for a brand's mission, vision, and promise to outlast its logo and visual style. You can avoid a costly logo redesign by gradually improving and updating your logo over time.
In our engagement with the Launch brand, we recommended exactly that approach.
See their original logo below:
Launch's existing logo needed a refresh, and we were able to make a few small changes that had a big impact on their perception. Notice:
The result is a cleaner, more versatile Launch logo that maintains its previous brand equity.
We also designed and produced a new trade show display including a roll-up and pop-up model for their team as they attend conferences and speaking engagements.
Our favorite feature of their display is the hard-sided case that doubles as a podium when wrapped in its fabric cover. Form meets function!
Our Role: Branding and Design, Logo Design, Marketing Collateral, Displays, Roll-Up Displays, Pop-Up Displays