The Harvest Media team had the opportunity to refresh and redesign the logo for North American Pump Company in Wakarusa, IN. Their core services include installing, rebuilding, and maintaining pumps and motors.
As it turns out, logos are a lot like pumps—a good one will last you a long time, but even the best ones need to be replaced every now and then.
Their current logo was, quite literally, a pump that needed to be replaced (or at least updated). Here's a look at the logo before:
And here is their new logo after the redesign.
Keeping the pump in the logo was very important to their leadership team. But by abbreviating the company name and updating the pump design we were able to meet all the criteria for an effective, flexible business logo.
The result is a fresh, new image that will boost their brand awareness whether used in advertising or on a truck!
Our Role: Branding and Design, Logo Design