Harvest Media worked with the Schaumburg Business Association to enhance their marketing campaign, providing strategic design and messaging that highlights Schaumburg as the preferred North American headquarters for global business.
We highlighted several specific benefits that would be particularly relevant to Japanese executives including:
Our designers drew inspiration from the Japanese concept of "Ikigai."
The way that Schaumburg's benefits overlap into a prefect center for business seemed uniquely fitting in this context. Illustrating the concept also provided us with a lot of variety to use overlapping shapes as a design element and as a container for colors, images, and photography.
We also created a standalone flyer to be used by the Village of Schaumburg to match their own branded marketing collateral. The end result is an impressive presentation that showcases our community to the world.
Our Role: Branding and Design, Marketing Collateral, Marketing Materials, Marketing Communications, Strategy and Execution, Content Creation