Branding and Marketing for Schaumburg Roofer, American Restoration

American Restoration Group, Inc. (ARGI) is a family owned roofing and restoration company located in Schaumburg, IL. Their experience and reputation sets them apart, and their love for the craft of masonry spans generations.

The Challenge

ARGI wanted to pursue aggressive growth in 2020 and see a dramatic increase in the number of new leads and sales. To support this growth, they needed to refine their visual brand and their message. And their sales team needed updated brochures, folders, and the like.

ARGI reached out to Harvest Media to design their marketing material and improve the consistency of their visual brand.

Our Role

Building a strong brand looks a lot like a construction or home restoration project—you need a plan and a strong foundation to be successful. Here's what our design process looked like for ARGI:

  • Strategy session — interviewing the owners and key stakeholders
  • Create a Brand Blueprint that succinctly defines the essence of the ARGI brand
  • Create and select a new tagline
  • Write new, original marketing copy that captures the heartbeat of the company
  • Design a new presentation folder, flyers, and a display for the sales team
  • Print and deliver their new marketing tools

When creating a Brand Blueprint we ask questions about their company culture, their people, their target customers, their differentiators, their vision and their goals.

We used the conclusions from our strategy session to strengthen their brand identity, starting with a tagline that sets them apart from their competitors and speaks to their remarkable benefits and value. After presenting several tagline options they chose:

“Let Our Experience Transform Yours”

The Result

Their team was thrilled to get their new beautiful sales tools in the hands of potential new prospects and customers, and are proud to promote their business confidently.

These folders turned out amazing! We are all passing them around the office. Everyone is super excited about them.

Matthew Schmidt, General Manager

2020-08-20

Industry: Construction

Our Role: Branding and Design, Marketing Collateral, Creative Services, Marketing Materials, Sell Sheets, Content Creation, Print Fulfillment

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