For over 60 years, Central Baptist Church has served the community of Panama City, Florida. Harvest Media had the privilege of designing the church's very first website in the early 2000's. The site served them well for years. . . but it was created before anyone considered looking at a website on their phone!
It was time for an overhaul, so we partnered with CBC to create a new, mobile-responsive website that would perform equally well on any device.
The Panama City area was devastated by Hurricane Michael in 2018. Central Baptist Church was no exception, sustaining great damage to their building, and rebuilding the ministry quite literally. With Covid-19 striking in 2020, the church has been through their share of challenges. But through it all, they have been a source of light and hope in their hurting community.
As we developed their new site, we wanted it to resonate with their community and highlight the bonds they've built together.
A website is much like a construction project. We created a sitemap and a detailed wireframe of the new site before any copy or code was written.
This planning stage allowed us to make sure that everything was included in the master "blueprint", and organized in a user-friendly structure that would be easy to navigate. We also took the time to discuss any special features that needed to be included in the site (such as an online giving portal and a link to live-streaming services).
Now with the plans in place, it was time to figure out what to say.
Great copywriting is the unsung hero of any website project. We tend to think first of the beautiful graphics and flashy features, but if you don't have copy. . . you don't have a site. And any church (or business) has a few seconds to capture a site visitor's attention and draw them in to learn more.
We crafted the copy of the site with the Panama City community in mind. We wanted to anticipate their questions, and make it easy for them to find answers in seconds.
With the copy refined, we dove into the site design, including some beautiful photos of the Florida panhandle to emphasize the community connection.
This was also the perfect time to update the church logo! We created a fresh, clean design, and carried the new branding throughout the site. We also designed their collateral materials like letterhead and business cards to keep the new look consistent going forward.
We conducted final testing and deployed a soft launch of the site on our staging server, so the leadership team at CBC could review everything thoroughly before making it available to the world at large (and more importantly, to their neighbors and friends).
With their blessing, we took the site live . . . and celebrated!
Feedback from the church family was immediate. They couldn't wait to share the new site with the community, confident it would reflect the heart of their ministry.
Harvest Media delights in design and branding for ministries like Central Baptist Church. If your ministry is ready for a new look, contact us to get started.
… We have received a lot of great responses about our new site! Also, the giving portal is working out great for our non-attending members and guests. Thanks again for your work with us!
—Pastor Bruce Barton
Our Role: Branding and Design, Logo Design, Website Content, Blogs, and Copy Writing, Mobile Responsive Website Design, Custom Website Development, Print Fulfillment