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Responsive Website and Product Launch for DuraChef®

DuraChef® is a fast-growing part of AFC’s Food Products Group. Their non-stick cookware is used everwhere from quick serve restaurants to high-end kitchens. We helped them create an online presence to showcase their broad product offerings.

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Mobile responsive website design on multiple screens

Creating Emotion with Dramatic Food Imagery

Rather than photographing DuraChef® products alone, we showed them in action. The mouth watering food imagery instantly creates an emotional response in the viewer and leaves them hungry for more. These photographs were carefully planned and styled in a studio kitchen to showcase a few of the most popular DuraChef® products.

Non-stick cooking sheet in framed layout
Non-stick basket in framed layout
Non-stick food tray in framed layout
Non-stick pizza screen in framed layout

New Packaging

We created a series of package designs to appear in retail stores both in the US and Mexico.

… Harvest Media took the time to truly understand our products to develop marketing brochures and a website that best served our needs. Their expertise and vision in all areas of media have been a tremendous help to us for more than a decade.

—Veronica Gutzmer, AFC Food Products Group

Industry: Food Manufacturing

Our Role: Logo Design, Mobile Responsive Website Design, Custom Website Development, Hosting, Maintenance and Support

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