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Why You Should Be Investing in SEO Services for Your Small Business

Paula on Nov 26, '19

Posted in Web, Marketing

In a world that relies increasingly on your ability to navigate the digital landscapes dominating consumer attention, getting your SEO strategy right is paramount to your ongoing success, regardless of your field. If you're wondering why you should begin investing in SEO services for your business, then check out these simple reasons below. You might be surprised by what you learn.

attract multiple clients

Attracting New Clients

The right approach to search engine optimization will attract new customers to your website and other media outlets. Because your industry likely has lots of competition, it's important to set yourself apart from the pack when showing up in users' search results. Hiring a specialized SEO company does just that. By leveraging your business's unique qualities and features, proper search engine optimization services will create a distinct online presence for your company. This means more eyes will be on your website, which gives you even greater opportunities for converting attention into new clients.

Organic search results and paid ads are the top two channels for new customers to find your business' website. If you aren't running paid ad campaigns, then search engine optimization becomes even more important.

Research shows that over half of website traffic comes from search. It also underscores the importance of optimizing for speed and mobile phones.

Brand Recognition and Longevity

While attracting new customers is certainly nice, you can't overlook the far-reaching positive effects of proper search engine optimization, either. In addition to strong website design and consistent usage of social media platforms such as Twitter and LinkedIn, SEO can help your brand to be instantly recognized by people both inside and outside your specific industry. When you create a fertile ground for people to reach you and enhance that type of intimate connection with strong branding and design, then you have a perfect recipe for a brand that can easily weather the trials and challenges that all business owners are faced with. It all starts with getting the right team of SEO and web design professionals on your side.

Digital marketing is here to stay, so it's best you learn how to take full advantage of it sooner rather than later. Doing so may be the difference between you and the rest of the competition.

Increases in Revenue

No matter what type of SEO strategy you choose to adopt for your brand, chances are you will see an increase in revenue. In fact, according to research data, small businesses earn an average of $3 in revenue for every $1.60 they spend on Google Ads. That's quite an incredible return on your investment, especially when you look at the margins that exist in more traditional forms of advertising such as television and print ads. Digital marketing is here to stay, so it's best you learn how to take full advantage of it sooner rather than later. Doing so may be the difference between you and the rest of the competition.

At Harvest Media, we offer a variety of SEO services to help you plant and nurture the seeds of success for your business. If you're not already taking advantage of SEO services, we're here to help you learn how to grow your business in this digital world. If you're looking for more information on how you can help your business thrive, then get in touch with us today.

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Paula Wiggins

About the Author


Paula is our project manager and customer service specialist.

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