In today’s competitive online marketplace, your website is your most powerful tool. It’s how customers discover you, where they interact with your brand, why they purchase your products and services, and a major motivator in getting them to recommend you to their friends and colleagues. Today, even brick and mortar businesses are strongly impacted by the quality of their digital presence.

Are you wondering if it’s time to revamp your company website? If you’re on the fence, and are looking for some inside tips to point you in the right direction, then your search ends here… Here are 8 signs it’s time for a redesign.

Your Analytics Show a High Bounce

Your website's Bounce Rate is the percentage of visitors who leave your website after viewing only one page. If your analytics show that a high percentage of people are leaving your site before contacting you, making a purchase, or performing the desired action, then a redesign could increase conversions and quickly transform those numbers.

If you aren't tracking your website's activity, installing Google Analytics is a great place to start. Contact us if you'd like to learn more about website statistics.

Your Website Is Not Mobile Responsive

On average, 25% of the visitors that come to our website (harvestmedia.com) are using a mobile device. But depending on your industry, your percentage of mobile visitors could be much higher. In fact according to Statista, global mobile internet usage is close to 50%, and global mobile commerce revenue is projected to reach 669 billion US dollars in 2018. If your ecommerce website is not mobile responsive, a redesign can ensure that your website converts sales on any device.

In addition, two major search engines (Google and Bing) both recommend that your website be mobile responsive.

You’ve Changed or Outgrown Your Brand

Has your brand evolved over the years while your website has stayed the same? If your content doesn’t speak accurately about your products and services, isn’t connecting with your current target buyers, or has stopped converting sales then it’s time for an upgrade. A redesign can help get your web presence up-to-the-minute and relevant; keeping your target audience engaged and excited about your brand.

Your Website is Visually Unappealing

According to one study, of all the factors that were mentioned for rejecting or mis-trusting a website, 94% were design related. That means your visuals have power. Do your website visuals build trust, convert sales, and boost your brand recognition? Are they appealing and unforgettable? If your website doesn’t look awesome and fit your vision a website redesign can bring it to the next level.

Your Website Doesn’t Resonate With Your Target Buyers

Does your website capture your target audience’s unique desires, tastes, and needs? Does your web copy address all their pain points, and highlight all the benefits they get from your brand? Do your visuals capture your target buyers’ attention and interest? Take a moment to look at your website objectively, from the perspective of your ideal customer. Your target buyers are key to your success, and if your website isn’t capturing their imaginations, it’s time for an update.

Your Website is Slow

Google Webmaster recently announced that as of July 2018, speed will be a ranking factor for mobile searches. That means that slow-loading sites will rank lower on google searches than fast-loading sites. And of course, speed is critical when converting buyers, and ensuring customer satisfaction. In fact, a 1 second delay (or 3 seconds of waiting) decreases customer satisfaction by about 16%. And 40% of shoppers abandon a website entirely if it takes over 3 seconds to load, says a report by Kissmetrics. If you’ve noticed your website is slow - or you’ve gotten complaints from customers - a website redesign will get your site, and your sales, back up to lightning-speed.

It’s Hard or Costly to Update or Add New Content

Your business evolves on a daily basis. You might want to add more products, upgrade your services, or decide to include a holiday special for your customers. Sometimes, changes happen in the blink of an eye, and you need to be able to make adjustments to your site quickly and easily. If it’s hard to update or add new content yourself, or costs an arm and a leg to pay someone else to do it, then it’s time for a more user-friendly site.

Your Website is Difficult to Navigate

Kissmetrics points out that 44% of online shoppers will tell their friends about a bad experience online. And Adweek points out that 67% of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long. When your customer journey is complex,  frustrating, or slow, users will quickly abandon your brand. A website redesign can streamline the customer journey, so your site is easy to navigate, and gets higher conversions.

Ask Yourself, is Your Website Truly Showcasing Your Brand?

Take some time to look at your site’s visuals, check out your analytics, and examine your conversions. Do a google search, and see how high your site ranks. Browse through all your web pages, and notice if your brand is represented accurately and artfully throughout. Is your site the very best advocate for your business?

Step back, and look at your website from an objective standpoint. Does your site truly represent your brand? Do your brand visuals shine apart from the competition? Does your brand voice speak directly to your target audience?

If you have questions about your site’s branding, are wondering whether it might be time for a redesign, or are just looking for a second opinion, don’t hesitate to drop us a line here at Harvest Media by calling us directly at 847-352-4345.


References:

http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/

http://www.adweek.com/digital/4-brands-whose-creative-approaches-mobile-marketing-are-getting-big-results-167126/

https://www.researchgate.net/publication/221516871_Trust_and_mistrust_of_online_health_sites

https://www.mediapost.com/publications/article/282639/mobile-millennials-63-shop-on-smartphones-every.html

https://www.forbes.com/sites/tompopomaronis/2017/12/15/e-commerce-in-2018-heres-what-the-experts-are-predicting/#490c3e286deb

http://www.digitalistmag.com/technologies/analytics/2012/11/15/5-reasons-you-should-use-web-analytics-021100

https://www.statista.com/statistics/324636/mobile-retail-commerce-revenue-worldwide/

https://www.adobe.com/creativecloud.html?sdid=KKQWX&mv=search&s_kwcid=AL!3085!3!247157982394!e!!g!!adobe&ef_id=WZ8_3QAAAMGYxEj0:20180208171940:s

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html